gimmick

A trick or device used to attain some end.

• The box had a gimmick to make the coin appear to vanish.

A ploy or strategy used to attract attention or gain traction.

• The contest was a gimmick to get people to sign up for their mailing list.

A gimmick capacitor.

A night out with one's friends.Philippines

To rig or set up with a trick or device.transitive

• The magician's box was gimmicked with a wire that made it appear to open on its own.